Zebra Technologies Corporation
ZBRA Technology Communication Equipment NASDAQ
$242.67
+$2.13 (+0.88%)
Open: $240.38 | High: $243.96 | Low: $240.01 | Prev Close: $240.54
Market Cap: $12.29B
Volume: 155K | Avg: 709K
Last updated: January 26, 2026 at 06:06 PMFeatured In
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Options Activity for ZBRA
Options Screener Data
| Type | Strike | Expiration | Premium | Premium Yield | Call Vol | Put Vol | P/C Ratio | Rating |
|---|---|---|---|---|---|---|---|---|
| N/A | $N/A | N/A | $N/A | N/A% | N/A | N/A | N/A | N/A/10 |
Puts/Calls Activity
| Type | Strike | Expiration | Premium | Volume | ROI % | Breakeven | Delta |
|---|---|---|---|---|---|---|---|
| N/A | $N/A | N/A | $N/A | N/A | N/A% | $N/A | N/A |
Investment Rating
Neutral
Overall Score: 60/100
Rating Breakdown:
Stock Score Analysis
Stock Score: 330
Comprehensive Quality Assessment
Component Breakdown:
Valuation Metrics
| P/E Ratio | 24.49 |
| P/B Ratio | 3.33 |
| P/S Ratio | 2.34 |
| EPS | $9.91 |
| Beta | 1.68 |
| Shares Outstanding | 50.66M |
| 52-Week High | $408.11 |
| 52-Week Low | $205.73 |
| SMA 50 | $251.65 |
| SMA 200 | $284.62 |
| Next Earnings | February 12, 2026 11:30 AM ET |
Financial Ratios
| Gross Margin | 48.4% |
| Operating Margin | 15.0% |
| Net Margin | 9.7% |
| ROE | 14.1% |
| ROA | 6.3% |
| Debt/Equity | 0.63 |
| Current Ratio | 1.61 |
| Quick Ratio | 1.19 |
Balance Sheet
| Total Assets | $7.97B |
| Total Liabilities | $4.38B |
| Total Equity | $3.59B |
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|
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| Cash | $901.00M |
| Total Debt | $2.36B |
| Net Debt | $1.46B |
Income Statement
| Revenue | $4.98B |
| Gross Profit | $2.41B |
| Operating Income | $742.00M |
| Net Income | $528.00M |
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| EBITDA | $937.00M |
| Revenue/Share | $102.31 |
Cash Flow
| Operating CF | $1.01B |
| CapEx | $59.00M |
| Free Cash Flow | $954.00M |
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| Book Value/Share | $72.95 |
| Tangible Book/Share | $-10.90 |
| Equity/Share | $72.95 |
Technical Indicators
| RSI (14) | 50.00 Neutral |
| MACD |
0.00
Signal: 0.00
|
| Volatility | 0.00% |
| Trading Signal | Neutral |
Performance & Returns
Insufficient historical data
Insufficient historical data (need 200+ days, have 0)Sector Comparison (Technology)
| Metric | ZBRA | Sector Avg | Percentile |
|---|---|---|---|
| P/E Ratio | 24.49 | 27.07 | 31% |
| P/B Ratio | 3.33 | -5.21 | 25% |
| ROE (%) | 14.05% | 20.33% | 36% |
| Net Margin (%) | 9.74% | 16.42% | 21% |
| Stock Score | 330 | 471.0 | 2% |
Technical Analysis
| Ticker | Close | SMA 5 | SMA 8 | SMA 13 | SMA 50 | SMA 200 | RSI (14) | MACD | Volatility (%) | Volume | Signal | SMA Decision |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ZBRA | $242.67 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | 50.00 | 0.00 | 0.00% | 0 | Neutral | Mixed |
Candlestick Patterns
There wasn't any recognizable pattern for the ZBRA stock
News Sentiment
| 📊 Ticker | 📰 Headline | 💭 Sentiment | 📡 Source | 🔗 URL |
|---|---|---|---|---|
| ZBRA | Computerworld Names Zebra Technologies to 2026 List of Best Places to Work in IT | Neutral | businesswire.com | Read More |
| ZBRA | Short Interest in Zebra Technologies Corporation (NASDAQ:ZBRA) Expands By 22.1% | Neutral | defenseworld.net | Read More |
| ZBRA | Zebra Technologies Named a Major Player in IDC MarketScape for Retail Price Optimization Solutions | Neutral | businesswire.com | Read More |
| ZBRA | Ditto Joins Zebra Technologies' PartnerConnect Program | Neutral | businesswire.com | Read More |
| ZBRA | SG Americas Securities LLC Has $3.86 Million Holdings in Zebra Technologies Corporation $ZBRA | Neutral | defenseworld.net | Read More |
Recent Insider Trading
| Date | Insider | Position | Transaction | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2025-12-17 | Burns Bill | director, officer: Chief Executive Officer | SELL | 1008 | $254.27 | $256304 |
| 2025-12-17 | Kogl Cristen L | officer: Chief Legal Officer | SELL | 222 | $254.27 | $56448 |
| 2025-12-17 | Hudson Richard Edward | officer: Chief Revenue Officer | SELL | 150 | $254.27 | $38141 |
| 2025-12-17 | Schmitz Jeffrey F | officer: Chief People Officer | SELL | 199 | $254.27 | $50600 |
| 2025-12-17 | Cho Michael | officer: Chief Strategy Officer | SELL | 144 | $254.27 | $36615 |
| 2025-12-17 | O'Sullivan Colleen M | officer: Chief Accounting Officer | SELL | 53 | $254.27 | $13476 |
Company Information
Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers, which produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers, which produce images which are used for personal identification, access control, and financial transactions; RFID printers that encode data into passive RFID transponders; accessories and options for our printers, including vehicle mounts and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; real-time location systems and services; and tags, sensors, exciters, middleware software, and application software; as well as physical inventory management solutions, and rugged tablets and enterprise-grade mobile computing products and accessories. In addition, the company offers barcode scanners, image capture devices, and RFID readers; and workforce management solutions, workflow execution and task management solutions, and prescriptive analytics solutions, as well as communications and collaboration solutions. It also provides services, including maintenance, technical support, repair, managed and professional services; as well as cloud-based software subscriptions and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
| CEO | William J. Burns |
| Employees | 9900 |
| Country | US |
| IPO Date | 1991-08-15 |
| Exchange | NASDAQ |
| Website | https://www.zebra.com |
| Sector | Technology |
| Industry | Communication Equipment |
Similar Stocks (Technology - Communication Equipment)
Rating Metrics Explained
DCF Score (Discounted Cash Flow)
Measures the intrinsic value of the stock based on projected future cash flows. A higher score indicates the stock is undervalued relative to its DCF valuation.
ROE Score (Return on Equity)
Evaluates how efficiently a company generates profit from shareholders' equity. Higher ROE indicates better profitability and management effectiveness.
ROA Score (Return on Assets)
Measures how efficiently a company uses its assets to generate profit. A higher ROA means better asset utilization and operational efficiency.
D/E Score (Debt-to-Equity)
Assesses the company's financial leverage and risk. Lower debt-to-equity ratios indicate less financial risk and better balance sheet health.
P/E Score (Price-to-Earnings)
Compares stock price to earnings per share. A lower P/E ratio may indicate the stock is undervalued, while a higher ratio could suggest overvaluation or growth expectations.
P/B Score (Price-to-Book)
Compares market price to book value per share. Lower P/B ratios may indicate undervaluation relative to the company's net asset value.
Rating Recommendations:
Each metric is scored on a scale of 1-5, where the scores are determined by comparing the company's performance against industry benchmarks and historical data:
-
Strong Buy (5/5): Excellent score - strong positive indicator
- The metric significantly outperforms industry averages (top 20% of companies)
- Indicates exceptional financial health or attractive valuation in that category
-
Buy (4/5): Good score - positive indicator
- Above-average performance (top 40% of companies)
- Shows strong fundamentals with room for improvement
-
Neutral (3/5): Average score - neutral indicator
- Performance in line with industry median (middle 20%)
- Neither significantly positive nor negative signal
-
Sell (2/5): Below average - negative indicator
- Below-average performance (bottom 40% of companies)
- Suggests weakness in this particular metric
-
Strong Sell (1/5): Poor score - strong negative indicator
- Significantly underperforms industry (bottom 20%)
- Indicates potential risk or overvaluation in that category