Prudential Financial, Inc.

PRU Financial Services Insurance - Life NYSE

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$97.12

$-2.02 (-2.04%)

Open: $97.25 | High: $97.25 | Low: $94.84 | Prev Close: $99.14

Market Cap: $33.80B

Volume: 2.6M | Avg: 2.1M

Last updated: March 09, 2026 at 02:04 AM
Investment Rating
B

Neutral

Overall Score: 60/100


Rating Breakdown:
DCF Score 5/5
100%
Strong Buy
ROE Score 3/5
60%
Neutral
ROA Score 2/5
40%
Sell
D/E Score 2/5
40%
Sell
P/E Score 3/5
60%
Neutral
P/B Score 2/5
40%
Sell

Stock Score Analysis
E

Stock Score: 520

Comprehensive Quality Assessment


Component Breakdown:
Efficiency 20
Financial Health 20
Growth 70
Market Sentiment 10
Risk 35
Lower is better
Valuation 65
Momentum 0

Valuation Metrics
Valuation Ratios
P/E Ratio 9.92
P/B Ratio 1.05
P/S Ratio 0.55
EPS $9.79
Beta 0.97
Shares Outstanding 348.00M

Price Range & Moving Averages
52-Week High $119.76
52-Week Low $90.38
SMA 50 $107.96
SMA 200 $106.23

Dividend Information
Dividend Yield 5.61%
Annual Dividend $5.45

Earnings
Next Earnings April 29, 2026 09:00 PM ET
Financial Ratios
Margins
Gross Margin 31.1%
Operating Margin 7.6%
Net Margin 5.9%

Returns
ROE 11.4%
ROA 0.5%

Liquidity & Leverage
Debt/Equity 1.03
Current Ratio 0.00
Quick Ratio 0.00
Balance Sheet
Total Assets $773.74B
Total Liabilities $738.16B
Total Equity $32.44B

Cash $19.71B
Total Debt $33.28B
Net Debt $13.57B
Income Statement
Revenue $60.77B
Gross Profit $25.55B
Operating Income $4.79B
Net Income $3.58B

EBITDA $4.91B
Revenue/Share $174.23
Cash Flow
Operating CF $6.27B
CapEx N/A
Free Cash Flow $6.27B

Book Value/Share $101.68
Tangible Book/Share $34.79
Equity/Share $92.70
Technical Indicators
RSI (14) 34.01 Neutral
MACD
-2.79 Signal: -2.63
Volatility 31.42%
Trading Signal Bearish
Performance & Returns
Total Returns
1 Year -10.06%

Risk-Adjusted Returns
Sharpe Ratio -0.59 Poor
Volatility (Ann.) 22.98% Moderate

vs S&P 500 (SPY)
PRU (1Y) -10.06%
S&P 500 (1Y) +13.03%
Alpha (Excess Return) -23.09%
Sector Comparison (Financial Services)
Compared to 157 peers in Financial Services
Metric PRU Sector Avg Percentile
P/E Ratio 9.92 47.92 7%
P/B Ratio 1.05 4.22 12%
ROE (%) 11.44% 19.84% 31%
Net Margin (%) 5.87% 18.94% 5%
Stock Score 520 429.0 70%
1Y Return (%) -10.06 % +8.10 % 9%
Percentile: 0% = worst in sector, 100% = best in sector
📊 Historical Price Analysis (Last 200 Days)
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Technical Analysis
Ticker Close SMA 5 SMA 8 SMA 13 SMA 50 SMA 200 RSI (14) MACD Volatility (%) Volume Signal SMA Decision
PRU $97.12 $97.95 $98.91 $100.20 $107.90 $106.21 34.01 -2.79 31.42% 642041 Strong Short Bearish Stack
Candlestick Patterns

There wasn't any recognizable pattern for the PRU stock

News Sentiment
📊 Ticker 📰 Headline 💭 Sentiment 📡 Source 🔗 URL
PRU Five PGIM Funds Recognized by 2026 LSEG Lipper Fund Awards Neutral businesswire.com Read More
PRU Prudential Financial Board of Directors Appoints Chief Executive Officer Andrew Sullivan as Chairman Neutral businesswire.com Read More
PRU These Dividend Stocks Pay More Than 10-Year Treasury Bonds Neutral 247wallst.com Read More
PRU Barclays PLC Sells 251,684 Shares of Prudential Financial, Inc. $PRU Neutral defenseworld.net Read More
PRU Prudential (PRU) Could Be a Great Choice Neutral zacks.com Read More
Recent Insider Trading

No recent insider trading data available for PRU

Company Information

Prudential Financial, Inc., together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through eight segments: PGIM, Retirement, Group Insurance, Individual Annuities, Individual Life, Assurance IQ, International Businesses, and Closed Block. The company offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its general account. It also provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; and group life, long-term and short-term group disability, and group corporate-, bank-, and trust-owned life insurance in the United States, primarily to institutional clients for use in connection with employee and membership benefits plans, as well as sells accidental death and dismemberment, and other supplemental health solutions; and provides plan administration services in connection with its insurance coverages. In addition, the company develops and distributes individual variable and fixed annuity products, principally to the mass affluent and affluent markets; and individual variable, term, and universal life insurance products to the mass middle, mass affluent, and affluent markets in the United States. Further, it provides third-party life, health, Medicare, property and casualty, and term life products to retail shoppers through its digital and independent agent channels. The company offers its products and services to individual and institutional customers through its proprietary and third-party distribution networks. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.


CEO Andrew Francis Sullivan
Employees 37936
Country US
IPO Date 2001-12-13
Exchange NYSE
Website https://www.prudential.com
Sector Financial Services
Industry Insurance - Life
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Rating Metrics Explained
DCF Score (Discounted Cash Flow)

Measures the intrinsic value of the stock based on projected future cash flows. A higher score indicates the stock is undervalued relative to its DCF valuation.

ROE Score (Return on Equity)

Evaluates how efficiently a company generates profit from shareholders' equity. Higher ROE indicates better profitability and management effectiveness.

ROA Score (Return on Assets)

Measures how efficiently a company uses its assets to generate profit. A higher ROA means better asset utilization and operational efficiency.

D/E Score (Debt-to-Equity)

Assesses the company's financial leverage and risk. Lower debt-to-equity ratios indicate less financial risk and better balance sheet health.

P/E Score (Price-to-Earnings)

Compares stock price to earnings per share. A lower P/E ratio may indicate the stock is undervalued, while a higher ratio could suggest overvaluation or growth expectations.

P/B Score (Price-to-Book)

Compares market price to book value per share. Lower P/B ratios may indicate undervaluation relative to the company's net asset value.


Rating Recommendations:

Each metric is scored on a scale of 1-5, where the scores are determined by comparing the company's performance against industry benchmarks and historical data:

  • Strong Buy (5/5): Excellent score - strong positive indicator
    • The metric significantly outperforms industry averages (top 20% of companies)
    • Indicates exceptional financial health or attractive valuation in that category
  • Buy (4/5): Good score - positive indicator
    • Above-average performance (top 40% of companies)
    • Shows strong fundamentals with room for improvement
  • Neutral (3/5): Average score - neutral indicator
    • Performance in line with industry median (middle 20%)
    • Neither significantly positive nor negative signal
  • Sell (2/5): Below average - negative indicator
    • Below-average performance (bottom 40% of companies)
    • Suggests weakness in this particular metric
  • Strong Sell (1/5): Poor score - strong negative indicator
    • Significantly underperforms industry (bottom 20%)
    • Indicates potential risk or overvaluation in that category
Note: The overall rating combines all six component scores to provide a comprehensive investment assessment. No single metric should be used in isolation for investment decisions.