ServiceNow, Inc.

NOW Technology Software - Application NYSE

$854.36

+$15.49 (+1.85%)

Open: $840.83 | High: $861.44 | Low: $838.01 | Prev Close: $838.87

Market Cap: $177.33B

Volume: 1.3M | Avg: 1.4M

Last updated: December 05, 2025 at 10:05 PM
Investment Rating
B

Neutral

Overall Score: 60/100


Rating Breakdown:
DCF Score 4/5
80%
Buy
ROE Score 4/5
80%
Buy
ROA Score 5/5
100%
Strong Buy
D/E Score 2/5
40%
Sell
P/E Score 1/5
20%
Strong Sell
P/B Score 1/5
20%
Strong Sell

Stock Score Analysis
D

Stock Score: 545

Comprehensive Quality Assessment


Component Breakdown:
Efficiency 25
Financial Health 60
Growth 100
Market Sentiment 10
Risk 50
Lower is better
Valuation 0
Momentum 0

Valuation Metrics
Valuation Ratios
P/E Ratio 102.93
P/B Ratio 15.72
P/S Ratio 14.00
EPS $8.30
Beta 0.97
Shares Outstanding 207.56M

Price Range & Moving Averages
52-Week High $1198.09
52-Week Low $678.66
SMA 50 $883.80
SMA 200 $914.81

Earnings
Next Earnings January 28, 2026 09:00 PM ET
Financial Ratios
Margins
Gross Margin 78.1%
Operating Margin 13.9%
Net Margin 13.7%

Returns
ROE 16.5%
ROA 7.9%

Liquidity & Leverage
Debt/Equity 0.21
Current Ratio 1.06
Quick Ratio 1.06
Balance Sheet
Total Assets $20.38B
Total Liabilities $10.77B
Total Equity $9.61B

Cash $2.30B
Total Debt $2.28B
Net Debt $-26,000,000
Income Statement
Revenue $10.98B
Gross Profit $8.70B
Operating Income $1.36B
Net Income $1.43B

EBITDA $2.23B
Revenue/Share $60.90
Cash Flow
Operating CF $4.27B
CapEx $852.00M
Free Cash Flow $3.42B

Book Value/Share $54.33
Tangible Book/Share $43.70
Equity/Share $54.33
Technical Indicators
RSI (14) 45.97 Neutral
MACD
-18.39 Signal: -22.42
Volatility 23.63%
Trading Signal Bullish
Performance & Returns
Total Returns
1 Year -13.45%

Risk-Adjusted Returns
Sharpe Ratio -0.37 Poor
Volatility (Ann.) 39.82% Moderate

vs S&P 500 (SPY)
NOW (1Y) -13.45%
S&P 500 (1Y) +11.86%
Alpha (Excess Return) -25.31%
Sector Comparison (Technology)
Compared to 83 peers in Technology
Metric NOW Sector Avg Percentile
P/E Ratio 102.93 49.26 92%
P/B Ratio 15.72 2.5 80%
ROE (%) 16.49% 49.28% 45%
Net Margin (%) 13.67% 17.70% 42%
Stock Score 545 518.0 58%
1Y Return (%) -13.45% +15.09% 28%
Percentile: 0% = worst in sector, 100% = best in sector
Historical Price Analysis (Last 200 Days)
Technical Analysis
Ticker Close SMA 5 SMA 8 SMA 13 SMA 50 SMA 200 RSI (14) MACD Volatility (%) Volume Signal SMA Decision
NOW $854.36 $826.13 $821.81 $819.89 $883.80 $914.81 45.97 -18.39 23.63% 1110040 Strong Long Bullish Stack
Candlestick Patterns

There wasn't any recognizable pattern for the NOW stock

News Sentiment
📊 Ticker 📰 Headline 💭 Sentiment 📡 Source 🔗 URL
NOW NOW's Veza Buyout Expands Portfolio: What's Ahead for the Stock? Neutral zacks.com Read More
NOW Investors Heavily Search ServiceNow, Inc. (NOW): Here is What You Need to Know Neutral zacks.com Read More
NOW Anthropic Engineers Reveal AI Is Transforming Workflows, Killing Mentorship, Sparking Fears Of Becoming 'Irrelevant' In AI Era Neutral feeds.benzinga.com Read More
NOW Checkmate in the Cloud: ServiceNow's Shopping Spree Neutral marketbeat.com Read More
NOW ServiceNow to Expand Security Portfolio With Acquisition of Veza's Leading AI-native Identity Security Platform Neutral businesswire.com Read More
Company Information

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.


CEO William R. McDermott
Employees 26293
Country US
IPO Date 2012-06-29
Exchange NYSE
Website https://www.servicenow.com
Sector Technology
Industry Software - Application
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Rating Metrics Explained
DCF Score (Discounted Cash Flow)

Measures the intrinsic value of the stock based on projected future cash flows. A higher score indicates the stock is undervalued relative to its DCF valuation.

ROE Score (Return on Equity)

Evaluates how efficiently a company generates profit from shareholders' equity. Higher ROE indicates better profitability and management effectiveness.

ROA Score (Return on Assets)

Measures how efficiently a company uses its assets to generate profit. A higher ROA means better asset utilization and operational efficiency.

D/E Score (Debt-to-Equity)

Assesses the company's financial leverage and risk. Lower debt-to-equity ratios indicate less financial risk and better balance sheet health.

P/E Score (Price-to-Earnings)

Compares stock price to earnings per share. A lower P/E ratio may indicate the stock is undervalued, while a higher ratio could suggest overvaluation or growth expectations.

P/B Score (Price-to-Book)

Compares market price to book value per share. Lower P/B ratios may indicate undervaluation relative to the company's net asset value.


Rating Recommendations:

Each metric is scored on a scale of 1-5, where the scores are determined by comparing the company's performance against industry benchmarks and historical data:

  • Strong Buy (5/5): Excellent score - strong positive indicator
    • The metric significantly outperforms industry averages (top 20% of companies)
    • Indicates exceptional financial health or attractive valuation in that category
  • Buy (4/5): Good score - positive indicator
    • Above-average performance (top 40% of companies)
    • Shows strong fundamentals with room for improvement
  • Neutral (3/5): Average score - neutral indicator
    • Performance in line with industry median (middle 20%)
    • Neither significantly positive nor negative signal
  • Sell (2/5): Below average - negative indicator
    • Below-average performance (bottom 40% of companies)
    • Suggests weakness in this particular metric
  • Strong Sell (1/5): Poor score - strong negative indicator
    • Significantly underperforms industry (bottom 20%)
    • Indicates potential risk or overvaluation in that category
Note: The overall rating combines all six component scores to provide a comprehensive investment assessment. No single metric should be used in isolation for investment decisions.