ServiceNow, Inc.
NOW Technology Software - Application NYSE
$124.34
+$3.96 (+3.29%)
Open: $120.50 | High: $124.66 | Low: $120.18 | Prev Close: $120.38
Market Cap: $130.06B
Volume: 23.8M | Avg: 17.6M
Last updated: March 09, 2026 at 02:03 AMInvestment Rating
Neutral
Overall Score: 60/100
Rating Breakdown:
Stock Score Analysis
Stock Score: 531
Comprehensive Quality Assessment
Component Breakdown:
Valuation Metrics
| P/E Ratio | 74.46 |
| P/B Ratio | 9.97 |
| P/S Ratio | 9.80 |
| EPS | $1.67 |
| Beta | 1.02 |
| Shares Outstanding | 1.05B |
| 52-Week High | $211.48 |
| 52-Week Low | $98.00 |
| SMA 50 | $124.37 |
| SMA 200 | $169.40 |
| Next Earnings | April 22, 2026 08:00 PM ET |
Financial Ratios
| Gross Margin | 77.5% |
| Operating Margin | 13.7% |
| Net Margin | 13.2% |
| ROE | 15.4% |
| ROA | 6.7% |
| Debt/Equity | 0.25 |
| Current Ratio | 0.95 |
| Quick Ratio | 0.95 |
Balance Sheet
| Total Assets | $26.04B |
| Total Liabilities | $13.07B |
| Total Equity | $12.96B |
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| Cash | $3.73B |
| Total Debt | $3.20B |
| Net Debt | $-523,000,000 |
Income Statement
| Revenue | $13.28B |
| Gross Profit | $10.29B |
| Operating Income | $1.82B |
| Net Income | $1.75B |
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| EBITDA | $3.00B |
| Revenue/Share | $12.78 |
Cash Flow
| Operating CF | $5.44B |
| CapEx | $868.00M |
| Free Cash Flow | $4.58B |
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| Book Value/Share | $12.48 |
| Tangible Book/Share | $7.95 |
| Equity/Share | $12.48 |
Technical Indicators
| RSI (14) | 71.79 Overbought |
| MACD |
-1.60
Signal: -5.05
|
| Volatility | 75.34% |
| Trading Signal | Overbought |
Performance & Returns
| 1 Year | -39.39% |
| Sharpe Ratio | -1.49 Poor |
| Volatility (Ann.) | 40.01% High Risk |
| NOW (1Y) | -39.39% |
| S&P 500 (1Y) | +13.03% |
| Alpha (Excess Return) | -52.42% |
Sector Comparison (Technology)
| Metric | NOW | Sector Avg | Percentile |
|---|---|---|---|
| P/E Ratio | 74.46 | 18.74 | 91% |
| P/B Ratio | 9.97 | 12.22 | 63% |
| ROE (%) | 15.42% | 25.60% | 42% |
| Net Margin (%) | 13.16% | 17.78% | 40% |
| Stock Score | 531 | 548.0 | 36% |
| 1Y Return (%) | -39.39 % | +22.22 % | 6% |
📊 Historical Price Analysis (Last 200 Days)
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Technical Analysis
| Ticker | Close | SMA 5 | SMA 8 | SMA 13 | SMA 50 | SMA 200 | RSI (14) | MACD | Volatility (%) | Volume | Signal | SMA Decision |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | $124.34 | $115.83 | $112.24 | $109.41 | $124.31 | $169.38 | 71.79 | -1.60 | 75.34% | 8102121 | Strong Long | Bullish Stack |
Candlestick Patterns
There wasn't any recognizable pattern for the NOW stock
News Sentiment
| 📊 Ticker | 📰 Headline | 💭 Sentiment | 📡 Source | 🔗 URL |
|---|---|---|---|---|
| NOW | AI agents could easily send college grad unemployment over 30%, ServiceNow CEO says | Neutral | youtube.com | Read More |
| NOW | AI agents could easily send college grad unemployment over 30%, ServiceNow CEO says | Neutral | cnbc.com | Read More |
| NOW | NYSE Content Update: Two-time Olympic Champions Have a Bell Moment on the Trading Floor | Neutral | prnewswire.com | Read More |
| NOW | ServiceNow: Enterprise Stickiness Will Not Be Threatened After AI Integration | Positive | seekingalpha.com | Read More |
| NOW | Have $1,000? These 3 Stocks Could Be Bargain Buys for 2026 and Beyond | Positive | fool.com | Read More |
Recent Insider Trading
| Date | Insider | Position | Transaction | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-02-27 | McDermott William R | director, officer: Chairman & CEO | BUY | 28677 | $104.60 | $2999528 |
| 2026-02-23 | Fipps Paul | officer: President, Global Customer Ops | SELL | 3696 | $101.77 | $376142 |
Company Information
ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.
| CEO | William R. McDermott |
| Employees | 26293 |
| Country | US |
| IPO Date | 2012-06-29 |
| Exchange | NYSE |
| Website | https://www.servicenow.com |
| Sector | Technology |
| Industry | Software - Application |
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Rating Metrics Explained
DCF Score (Discounted Cash Flow)
Measures the intrinsic value of the stock based on projected future cash flows. A higher score indicates the stock is undervalued relative to its DCF valuation.
ROE Score (Return on Equity)
Evaluates how efficiently a company generates profit from shareholders' equity. Higher ROE indicates better profitability and management effectiveness.
ROA Score (Return on Assets)
Measures how efficiently a company uses its assets to generate profit. A higher ROA means better asset utilization and operational efficiency.
D/E Score (Debt-to-Equity)
Assesses the company's financial leverage and risk. Lower debt-to-equity ratios indicate less financial risk and better balance sheet health.
P/E Score (Price-to-Earnings)
Compares stock price to earnings per share. A lower P/E ratio may indicate the stock is undervalued, while a higher ratio could suggest overvaluation or growth expectations.
P/B Score (Price-to-Book)
Compares market price to book value per share. Lower P/B ratios may indicate undervaluation relative to the company's net asset value.
Rating Recommendations:
Each metric is scored on a scale of 1-5, where the scores are determined by comparing the company's performance against industry benchmarks and historical data:
-
Strong Buy (5/5): Excellent score - strong positive indicator
- The metric significantly outperforms industry averages (top 20% of companies)
- Indicates exceptional financial health or attractive valuation in that category
-
Buy (4/5): Good score - positive indicator
- Above-average performance (top 40% of companies)
- Shows strong fundamentals with room for improvement
-
Neutral (3/5): Average score - neutral indicator
- Performance in line with industry median (middle 20%)
- Neither significantly positive nor negative signal
-
Sell (2/5): Below average - negative indicator
- Below-average performance (bottom 40% of companies)
- Suggests weakness in this particular metric
-
Strong Sell (1/5): Poor score - strong negative indicator
- Significantly underperforms industry (bottom 20%)
- Indicates potential risk or overvaluation in that category