Booking Holdings Inc.
BKNG Consumer Cyclical Travel Services NASDAQ
$4544.65
$-58.13 (-1.26%)
Open: $4511.76 | High: $4569.99 | Low: $4455.05 | Prev Close: $4602.78
Market Cap: $146.49B
Volume: 241K | Avg: 379K
Last updated: March 06, 2026 at 08:00 PMInvestment Rating
Sell
Overall Score: 40/100
Rating Breakdown:
Stock Score Analysis
Stock Score: 592
Comprehensive Quality Assessment
Component Breakdown:
Valuation Metrics
| P/E Ratio | 27.47 |
| P/B Ratio | -26.48 |
| P/S Ratio | 5.45 |
| EPS | $165.46 |
| Beta | 1.23 |
| Shares Outstanding | 32.23M |
| 52-Week High | $5839.41 |
| 52-Week Low | $3765.45 |
| SMA 50 | $4823.47 |
| SMA 200 | $5239.67 |
| Dividend Yield | 0.84% |
| Annual Dividend | $38.40 |
| Next Earnings | April 28, 2026 09:00 PM ET |
Financial Ratios
| Gross Margin | 99.3% |
| Operating Margin | 32.9% |
| Net Margin | 20.1% |
| ROE | -93.6% |
| ROA | 18.5% |
| Debt/Equity | -3.46 |
| Current Ratio | 1.33 |
| Quick Ratio | 1.33 |
Balance Sheet
| Total Assets | $29.26B |
| Total Liabilities | $34.84B |
| Total Equity | $-5,578,000,000 |
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|
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| Cash | $17.20B |
| Total Debt | $19.29B |
| Net Debt | $2.09B |
Income Statement
| Revenue | $26.92B |
| Gross Profit | $26.15B |
| Operating Income | $9.49B |
| Net Income | $5.40B |
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|
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| EBITDA | $10.26B |
| Revenue/Share | $829.44 |
Cash Flow
| Operating CF | $9.41B |
| CapEx | $322.00M |
| Free Cash Flow | $9.09B |
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| Book Value/Share | $-171.88 |
| Tangible Book/Share | $-282.42 |
| Equity/Share | $-171.88 |
Technical Indicators
| RSI (14) | 62.77 Neutral |
| MACD |
-104.79
Signal: -190.74
|
| Volatility | 52.29% |
| Trading Signal | Bullish |
Performance & Returns
| 1 Year | -15.5% |
| Sharpe Ratio | -0.67 Poor |
| Volatility (Ann.) | 29.5% Moderate |
| BKNG (1Y) | -15.5% |
| S&P 500 (1Y) | +13.03% |
| Alpha (Excess Return) | -28.53% |
Sector Comparison (Consumer Cyclical)
| Metric | BKNG | Sector Avg | Percentile |
|---|---|---|---|
| P/E Ratio | 27.47 | 35.76 | 61% |
| P/B Ratio | -26.48 | 1.32 | 4% |
| ROE (%) | -93.64% | 8.52% | 4% |
| Net Margin (%) | 20.08% | 8.57% | 91% |
| Stock Score | 592 | 502.0 | 91% |
| 1Y Return (%) | -15.50 % | +7.42 % | 11% |
📊 Historical Price Analysis (Last 200 Days)
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Technical Analysis
| Ticker | Close | SMA 5 | SMA 8 | SMA 13 | SMA 50 | SMA 200 | RSI (14) | MACD | Volatility (%) | Volume | Signal | SMA Decision |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BKNG | $4544.65 | $4360.24 | $4302.12 | $4199.03 | $4805.49 | $5235.32 | 62.77 | -104.79 | 52.29% | 239666 | Strong Long | Bullish Stack |
Candlestick Patterns
There wasn't any recognizable pattern for the BKNG stock
News Sentiment
| 📊 Ticker | 📰 Headline | 💭 Sentiment | 📡 Source | 🔗 URL |
|---|---|---|---|---|
| BKNG | Navan Launches New Hotel Catalog to Deliver Optimal Booking Precision | Neutral | businesswire.com | Read More |
| BKNG | Instacart, Booking, and Grindr: Three Platform Plays Investors Are Sleeping On | Neutral | 247wallst.com | Read More |
| BKNG | Booking Holdings (BKNG) Sees a More Significant Dip Than Broader Market: Some Facts to Know | Neutral | zacks.com | Read More |
| BKNG | Here is What to Know Beyond Why Booking Holdings Inc. (BKNG) is a Trending Stock | Neutral | zacks.com | Read More |
| BKNG | Ethiopian Cargo to Join Freightos' Booking Platform | Neutral | prnewswire.com | Read More |
Recent Insider Trading
No recent insider trading data available for BKNG
Company Information
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.
| CEO | Glenn D. Fogel |
| Employees | 24500 |
| Country | US |
| IPO Date | 1999-03-31 |
| Exchange | NASDAQ |
| Website | https://www.bookingholdings.com |
| Sector | Consumer Cyclical |
| Industry | Travel Services |
Similar Stocks (Consumer Cyclical - Travel Services)
Rating Metrics Explained
DCF Score (Discounted Cash Flow)
Measures the intrinsic value of the stock based on projected future cash flows. A higher score indicates the stock is undervalued relative to its DCF valuation.
ROE Score (Return on Equity)
Evaluates how efficiently a company generates profit from shareholders' equity. Higher ROE indicates better profitability and management effectiveness.
ROA Score (Return on Assets)
Measures how efficiently a company uses its assets to generate profit. A higher ROA means better asset utilization and operational efficiency.
D/E Score (Debt-to-Equity)
Assesses the company's financial leverage and risk. Lower debt-to-equity ratios indicate less financial risk and better balance sheet health.
P/E Score (Price-to-Earnings)
Compares stock price to earnings per share. A lower P/E ratio may indicate the stock is undervalued, while a higher ratio could suggest overvaluation or growth expectations.
P/B Score (Price-to-Book)
Compares market price to book value per share. Lower P/B ratios may indicate undervaluation relative to the company's net asset value.
Rating Recommendations:
Each metric is scored on a scale of 1-5, where the scores are determined by comparing the company's performance against industry benchmarks and historical data:
-
Strong Buy (5/5): Excellent score - strong positive indicator
- The metric significantly outperforms industry averages (top 20% of companies)
- Indicates exceptional financial health or attractive valuation in that category
-
Buy (4/5): Good score - positive indicator
- Above-average performance (top 40% of companies)
- Shows strong fundamentals with room for improvement
-
Neutral (3/5): Average score - neutral indicator
- Performance in line with industry median (middle 20%)
- Neither significantly positive nor negative signal
-
Sell (2/5): Below average - negative indicator
- Below-average performance (bottom 40% of companies)
- Suggests weakness in this particular metric
-
Strong Sell (1/5): Poor score - strong negative indicator
- Significantly underperforms industry (bottom 20%)
- Indicates potential risk or overvaluation in that category