Booking Holdings Inc.

BKNG Consumer Cyclical Travel Services NASDAQ

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$5197.04

+$169.84 (+3.38%)

Open: $5032.00 | High: $5198.02 | Low: $5019.35 | Prev Close: $5027.20

Market Cap: $167.52B

Volume: 287K | Avg: 306K

Last updated: December 05, 2025 at 10:00 PM
Investment Rating
B-

Neutral

Overall Score: 60/100

Rating Breakdown:
DCF Score 5/5
100%
Strong Buy
ROE Score 1/5
20%
Strong Sell
ROA Score 5/5
100%
Strong Buy
D/E Score 1/5
20%
Strong Sell
P/E Score 2/5
40%
Sell
P/B Score 1/5
20%
Strong Sell
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Stock Score Analysis
D

Stock Score: 580

Comprehensive Quality Assessment

Component Breakdown:
Efficiency 30
Financial Health 95
Growth 100
Market Sentiment 10
Risk 40
Lower is better
Valuation 5
Momentum 0
View Full Stock Score Dashboard
Valuation Metrics
Valuation Ratios
P/E Ratio 33.78
P/B Ratio -35.54
P/S Ratio 6.43
EPS $153.83
Beta 1.25
Shares Outstanding 32.23M
Price Range & Moving Averages
52-Week High $5839.41
52-Week Low $4096.23
SMA 50 $5097.68
SMA 200 $5198.72
Dividend Information
Dividend Yield 0.91%
Annual Dividend $47.15
Earnings
Next Earnings February 19, 2026 05:00 AM ET
Financial Ratios
Margins
Gross Margin 100.0%
Operating Margin 32.7%
Net Margin 19.4%
Returns
ROE -93.7%
ROA 17.5%
Liquidity & Leverage
Debt/Equity -3.70
Current Ratio 1.33
Quick Ratio 1.33
Balance Sheet
Total Assets $27.71B
Total Liabilities $31.73B
Total Equity $-4,020,000,000
Cash $16.16B
Total Debt $17.08B
Net Debt $917.00M
Income Statement
Revenue $23.74B
Gross Profit $23.74B
Operating Income $7.55B
Net Income $5.88B
EBITDA $9.34B
Revenue/Share $804.07
Cash Flow
Operating CF $8.32B
CapEx $429.00M
Free Cash Flow $7.89B
Book Value/Share $-146.25
Tangible Book/Share $-258.34
Equity/Share $-146.25
Technical Indicators
RSI (14) 47.98 Neutral
MACD
-26.68 Signal: -64.90
Volatility 32.31%
Trading Signal Bullish
Performance & Returns
Total Returns
1 Year +1.69%
Risk-Adjusted Returns
Sharpe Ratio -0.0 Poor
Volatility (Ann.) 29.32% Moderate
vs S&P 500 (SPY)
BKNG (1Y) +1.69%
S&P 500 (1Y) +11.86%
Alpha (Excess Return) -10.17%
Risk-free rate: 4.5% (3-month US Treasury) • Based on 199 trading days
Sector Comparison (Consumer Cyclical)
Compared to 50 peers in Consumer Cyclical
Metric BKNG Sector Avg Percentile
P/E Ratio 33.78 27.12 82%
P/B Ratio -35.54 1.72 4%
ROE (%) -93.73% 6.56% 6%
Net Margin (%) 19.37% 9.99% 90%
Stock Score 580 500.0 90%
1Y Return (%) +1.69% +0.46% 55%
Percentile: 0% = worst in sector, 100% = best in sector
Historical Price Analysis (Last 200 Days)
Technical Analysis
Ticker Close SMA 5 SMA 8 SMA 13 SMA 50 SMA 200 RSI (14) MACD Volatility (%) Volume Signal SMA Decision
BKNG $5197.04 $5003.20 $4963.68 $4872.18 $5097.68 $5198.72 47.98 -26.68 32.31% 186428 Strong Long Bullish Stack
Candlestick Patterns

There wasn't any recognizable pattern for the BKNG stock

News Sentiment
📊 Ticker 📰 Headline 💭 Sentiment 📡 Source 🔗 URL
BKNG Move over bucket list, here is the UK's ‘Not Hot' destination list Neutral globenewswire.com Read More
BKNG Is Trending Stock Booking Holdings Inc. (BKNG) a Buy Now? Neutral zacks.com Read More
BKNG From Tickets to Takeoff: Gig-Tripping Made Seamless with viagogo and Booking.com Neutral businesswire.com Read More
BKNG 1832 Asset Management L.P. Raises Stake in Booking Holdings Inc. $BKNG Neutral defenseworld.net Read More
BKNG OpenTable reveals its annual Top 100 Restaurants in Canada for 2025, along with 2026 dining trends Neutral globenewswire.com Read More
Company Information

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.

CEO Glenn D. Fogel
Employees 24500
Country US
IPO Date 1999-03-31
Exchange NASDAQ
Website https://www.bookingholdings.com
Sector Consumer Cyclical
Industry Travel Services
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Rating Metrics Explained
DCF Score (Discounted Cash Flow)

Measures the intrinsic value of the stock based on projected future cash flows. A higher score indicates the stock is undervalued relative to its DCF valuation.

ROE Score (Return on Equity)

Evaluates how efficiently a company generates profit from shareholders' equity. Higher ROE indicates better profitability and management effectiveness.

ROA Score (Return on Assets)

Measures how efficiently a company uses its assets to generate profit. A higher ROA means better asset utilization and operational efficiency.

D/E Score (Debt-to-Equity)

Assesses the company's financial leverage and risk. Lower debt-to-equity ratios indicate less financial risk and better balance sheet health.

P/E Score (Price-to-Earnings)

Compares stock price to earnings per share. A lower P/E ratio may indicate the stock is undervalued, while a higher ratio could suggest overvaluation or growth expectations.

P/B Score (Price-to-Book)

Compares market price to book value per share. Lower P/B ratios may indicate undervaluation relative to the company's net asset value.

Rating Recommendations:

Each metric is scored on a scale of 1-5, where the scores are determined by comparing the company's performance against industry benchmarks and historical data:

  • Strong Buy (5/5): Excellent score - strong positive indicator
    • The metric significantly outperforms industry averages (top 20% of companies)
    • Indicates exceptional financial health or attractive valuation in that category
  • Buy (4/5): Good score - positive indicator
    • Above-average performance (top 40% of companies)
    • Shows strong fundamentals with room for improvement
  • Neutral (3/5): Average score - neutral indicator
    • Performance in line with industry median (middle 20%)
    • Neither significantly positive nor negative signal
  • Sell (2/5): Below average - negative indicator
    • Below-average performance (bottom 40% of companies)
    • Suggests weakness in this particular metric
  • Strong Sell (1/5): Poor score - strong negative indicator
    • Significantly underperforms industry (bottom 20%)
    • Indicates potential risk or overvaluation in that category
Note: The overall rating combines all six component scores to provide a comprehensive investment assessment. No single metric should be used in isolation for investment decisions.