Apple Inc.
AAPL Technology Consumer Electronics NASDAQ
$278.78
$-1.92 (-0.68%)
Open: $280.54 | High: $281.14 | Low: $278.05 | Prev Close: $280.70
Market Cap: $4.12T
Volume: 45.2M | Avg: 51.0M
Last updated: December 05, 2025 at 10:00 PMInvestment Rating
Neutral
Overall Score: 60/100
Rating Breakdown:
Stock Score Analysis
Stock Score: 465
Comprehensive Quality Assessment
Component Breakdown:
Valuation Metrics
| P/E Ratio | 37.32 |
| P/B Ratio | 56.52 |
| P/S Ratio | 9.90 |
| EPS | $7.47 |
| Beta | 1.11 |
| Shares Outstanding | 14.78B |
| 52-Week High | $288.62 |
| 52-Week Low | $169.21 |
| SMA 50 | $265.16 |
| SMA 200 | $227.99 |
| Dividend Yield | 0.37% |
| Annual Dividend | $1.03 |
| Next Earnings | January 29, 2026 09:00 PM ET |
Financial Ratios
| Gross Margin | 46.9% |
| Operating Margin | 32.0% |
| Net Margin | 26.9% |
| ROE | 164.0% |
| ROA | 31.2% |
| Debt/Equity | 1.52 |
| Current Ratio | 0.89 |
| Quick Ratio | 0.86 |
Balance Sheet
| Total Assets | $359.24B |
| Total Liabilities | $285.51B |
| Total Equity | $73.73B |
| Cash | $35.93B |
| Total Debt | $98.66B |
| Net Debt | $62.72B |
Income Statement
| Revenue | $416.16B |
| Gross Profit | $195.20B |
| Operating Income | $133.05B |
| Net Income | $112.01B |
| EBITDA | $144.43B |
| Revenue/Share | $27.84 |
Cash Flow
| Operating CF | $111.48B |
| CapEx | $12.71B |
| Free Cash Flow | $98.77B |
| Book Value/Share | $4.93 |
| Tangible Book/Share | $4.93 |
| Equity/Share | $4.93 |
Technical Indicators
| RSI (14) | 61.27 Neutral |
| MACD |
5.24
Signal: 4.68
|
| Volatility | 15.53% |
| Trading Signal | Bullish |
Performance & Returns
| 1 Year | +13.85% |
| Sharpe Ratio | 0.53 Fair |
| Volatility (Ann.) | 34.37% Moderate |
| AAPL (1Y) | +13.85% |
| S&P 500 (1Y) | +11.86% |
| Alpha (Excess Return) | +1.99% |
Sector Comparison (Technology)
| Metric | AAPL | Sector Avg | Percentile |
|---|---|---|---|
| P/E Ratio | 37.32 | 50.05 | 64% |
| P/B Ratio | 56.52 | 2.01 | 94% |
| ROE (%) | 164.05% | 47.50% | 95% |
| Net Margin (%) | 26.92% | 17.54% | 76% |
| Stock Score | 465 | 519.0 | 18% |
| 1Y Return (%) | +13.85% | +14.76% | 61% |
Historical Price Analysis (Last 200 Days)
Technical Analysis
| Ticker | Close | SMA 5 | SMA 8 | SMA 13 | SMA 50 | SMA 200 | RSI (14) | MACD | Volatility (%) | Volume | Signal | SMA Decision |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | $278.78 | $282.60 | $280.43 | $275.74 | $265.16 | $227.99 | 61.27 | 5.24 | 15.53% | 43989056 | Neutral | Bullish Stack |
Candlestick Patterns
There wasn't any recognizable pattern for the AAPL stock
News Sentiment
| 📊 Ticker | 📰 Headline | 💭 Sentiment | 📡 Source | 🔗 URL |
|---|---|---|---|---|
| AAPL | Exclusive: India weighs greater phone-location surveillance; Apple, Google and Samsung protest | Neutral | reuters.com | Read More |
| AAPL | Billionaire Warren Buffett Has Over $75 Billion Invested in 3 "Magnificent" Artificial Intelligence (AI) Stocks | Neutral | fool.com | Read More |
| AAPL | Vlad Tenev Gave Assurance That Robinhood Will Make Trump Accounts 'Robust And Intuitive': Super Important That The Young Be 'Owners Of America' | Neutral | feeds.benzinga.com | Read More |
| AAPL | Apple Departures Point to Challenges for iPhone's Dominance | Neutral | wsj.com | Read More |
| AAPL | Apple's General Counsel and Government Affairs Head to Retire | Neutral | pymnts.com | Read More |
Company Information
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
| CEO | Timothy D. Cook |
| Employees | 164000 |
| Country | US |
| IPO Date | 1980-12-12 |
| Exchange | NASDAQ |
| Website | https://www.apple.com |
| Sector | Technology |
| Industry | Consumer Electronics |
Rating Metrics Explained
DCF Score (Discounted Cash Flow)
Measures the intrinsic value of the stock based on projected future cash flows. A higher score indicates the stock is undervalued relative to its DCF valuation.
ROE Score (Return on Equity)
Evaluates how efficiently a company generates profit from shareholders' equity. Higher ROE indicates better profitability and management effectiveness.
ROA Score (Return on Assets)
Measures how efficiently a company uses its assets to generate profit. A higher ROA means better asset utilization and operational efficiency.
D/E Score (Debt-to-Equity)
Assesses the company's financial leverage and risk. Lower debt-to-equity ratios indicate less financial risk and better balance sheet health.
P/E Score (Price-to-Earnings)
Compares stock price to earnings per share. A lower P/E ratio may indicate the stock is undervalued, while a higher ratio could suggest overvaluation or growth expectations.
P/B Score (Price-to-Book)
Compares market price to book value per share. Lower P/B ratios may indicate undervaluation relative to the company's net asset value.
Rating Recommendations:
Each metric is scored on a scale of 1-5, where the scores are determined by comparing the company's performance against industry benchmarks and historical data:
-
Strong Buy (5/5): Excellent score - strong positive indicator
- The metric significantly outperforms industry averages (top 20% of companies)
- Indicates exceptional financial health or attractive valuation in that category
-
Buy (4/5): Good score - positive indicator
- Above-average performance (top 40% of companies)
- Shows strong fundamentals with room for improvement
-
Neutral (3/5): Average score - neutral indicator
- Performance in line with industry median (middle 20%)
- Neither significantly positive nor negative signal
-
Sell (2/5): Below average - negative indicator
- Below-average performance (bottom 40% of companies)
- Suggests weakness in this particular metric
-
Strong Sell (1/5): Poor score - strong negative indicator
- Significantly underperforms industry (bottom 20%)
- Indicates potential risk or overvaluation in that category